Responsibilities:

• Manage ICP testing, product and packaging trials, and qualitative concept development to ensure brand communications resonate before launch.
• Utilize agile tools and multiple data sources to conduct rapid, in-house research and scenario planning.
• Support forecasting, scenario planning, and post-campaign evaluations (ROI) for Marketing, Sales, and Innovation teams.
• Plan and prioritize all research projects, ensuring they are delivered within established financial frameworks and strict deadlines.
• Lead a diverse range of initiatives, including Nielsen Retail Audits, Brand Health Trackers, Usage & Attitude (U&A) studies, and Shopper Insights.

Qualifications:

• Demonstrated ability to engage and influence cross-functional, multicultural, and international teams.
• Deep knowledge of syndicated research tools (e.g., Nielsen, Kantar) and Brand Health tracking.
• Proficiency in data visualization and the ability to turn "numbers" into "strategy."
• Mastery of MS Excel and specialized analytical software.
• Exceptional project management skills, particularly in coordinating high-stakes outputs with external agencies.