Marketing, Public Relations and Government Affairs
07 Mar 2024
Brand Manager (Pharma)
Position
Brand Manager (Pharma)
Our Client
A Global Leading FMCG Company
Location
Bangkok, Thailand
Report to
Senior Marketing Manager
Responsibilities:
- Develops Brand Essence when relevant or applies the one defined by SBU/GMB. Ensures that the Brand Essence governs everything the brand says and does.
- Develops in-depth and thorough understanding of target consumers, leveraging the consumer portrait and CEF for the brand.
- Manages 60/40+, packaging development, NHW dashboard, services, and CSV related to the brand.
- Understands impact of PFME and TTS investments on the brand and acts upon it.
- Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management to medium to highly complex Innovation & Renovation (I&R) projects to bring the pipelines to life.
Qualifications:
- Minimum 5-8 years experience in marketing which may include some years in other functions ideally in sales/CCSD in FMCG or Healthcare business.
- Experience in leading product launch or complex renovation projects working with cross-functional teams.
- Good understanding of digital marketing, 1-2 years experience in digital & social marketing..
- Project management skills at Senior I2L Project Manager role level.
- Experience in social media and/or eCommerce.