Responsibilities :

1. PRODUCT

•  To study and prepare the marketing plan in order to execute new product launches for Skincare with effective campaign based on corporate objectives and strategies.
•  To develop sales forecasts for Skincare for sellable and non-sellable items, update the master forecasting file or other forecasting tools to ensure updated and sufficient information to supply chain.
•  To always monitor new products launch results sharing with team and need to adjust quantity forecast, if needed.
•  To plan offer throughout the year which in line with the agree % contribution to total business turnover.
•  To plan all the materials including POSM, GWP, sample, testers, PR & Advertising materials and others to be in line with the A&P budget.
•  To work closely with Regional Category Managers and Regional Demand Planner on product forecast trend, launch elements/ execution plan and/or the reports.
• To conduct pre-test and/or post-campaign analysis for Skincare in order to evaluate effectiveness of marketing programs and thus improve future planning.

2. PR & Communication

•  To work closely with the PR & Communication Manager to ensure all the PR and Communication are implemented properly and efficiently and can cover the aimed target group under that budget allowance.
•  To co-organize the new Skincare’s press event, develop/maintain close relationship with all segments of the press, including key media.
•  To responsible for Line Official Account and be a center to liaison with Central Media team to validate the schedule and contents. Ensure the materials and messages will be sent properly.

3. PROMOTION

• To review and plan items according to new product launches schedule and activities planned in the marketing calendar.
•  To supervise orders preparation to Singapore platform (done by marketing coordinator): review stock reports regularly, control the inventory of menu items (samples, testers, GWPs, *etc.) and local promotional materials.

4. MERCHANDISING

•  To visit counter for monitoring new product execution, competitor insight and market environment

5. CRM

• To monitor the effectiveness on skincare penetration and skincare loyalty program
•  To review with CRM Manager on the feedback of skincare launch materials

Qualifications:

•  Experiences in Product Manager for 3 ~ 5 years, with proficiency in marketing activities.
•  Familiar with cosmetics industry.
• Good communication and analytical skills, strong organization capability, and people-acumen.
•  University graduate or above. Master in Marketing is preferred.